Here are a few examples of recent work by Sara Pearson Specter. Please click on each thumbnail image below to view a larger sample. Clicking on samples in the Copywriting section will bring up an option to view the actual text.

 

Design
  		 
Accounting Firm's Invitation for Annual Manufacturing Seminar
Four color, self-mailing folded invitation designed to invite the firm's clients and prospects to their 7th Annual Manufacturing Niche Educational Seminar. Client requested an updated look with an edge. Content included guest speaker's bio and extensive information about the topic to be presented.
Cincinnati USA Regional Chamber Diversity Offerings Ad
Four color, half page ad appearing in Cincinnati Magazine elaborating on the varity of Diversity Programs offered by the Chamber. Ad incorporates elements from the Chamber's recently unveiled new design standards and requirements, including the "pathways" pattern developed from the span logomark.
Cincinnati USA Regional Chamber Ballot Position Flyers
Four color, full page flyer PDF files created for the Chamber to share with members interested in posting additional information about Ohio 2006 Election Ballot Issues. The flyers were available to members free of charge and were designed to be printed in-house and posted or distributed as needed.
Cincinnati USA Regional Chamber New Business Connections for Manufacturers Event Program
Four color, 8.5" x 5.5" program for the New Business Connections "speed dating" style networking event co-sponsored by the Dayton Chamber of Commerce. Design coordinated with a tri-fold self-mailer invitation also designed by Moxie Marketing LLC. The program included logos and descriptions of over 20 participating companies.

Cincinnati USA Regional Chamber Chemistry Industry Profile
Four color, full-size four panel gatefold brochure designed and developed as part of a series of several industry-focused profiles presenting Cincinnati USA variety of business and industry. Additional pieces in the series have included Aerospace, Automotive, and Life Science topics. In addition to researching and recommending images for use throughout each brochure, extensive Illustration time was involved in developing and plotting a large-scale regional map highlighting each company in the representative industry.
New Facility Grand Opening Direct Mail for UC Clermont College
Two color, large format self-mailing postcard design to announce the grand opening ceremony and dedication of the newest building on campus at UC Clermont College in Batavia. Client asked for an "edgy" design and provided photo that was converted with extensive manipulation in Photoshop to produce a more linear appearance.
Clermont Chamber of Commerce Annual Report
Two color, four page annual report that also included several graphs and charts. Designed to showcase the Chamber's accomplishments in 2002. An accompanying invitiation was also designed for the event at which the Annual Report was presented.
Medicaid/Pharmaceutical Services Company Brochure
Six page, tri-fold corporate capabilities brochure designed in four spot colors, including metallic silver with duotones. Also included complicated die cut for a short-fold cover. Designed to attract and retain business for this company by explaining their services while offering testimonials from current satisfied customers.
Campaign Logo
Two color logo design created for Heather Harlow's campaign for Colerain Township Clerk. Silver and blue logo to be used on all business cards, letterhead, envelopes, and signage.
Law Practice Folder Brochure and Statement of Qualifications Inserts
One-color folder brochure and pre-printed templates designed for law firm for new business presentations. Flexible design included pre-printed blank insert templates for in-office laser imprinting of information in limited quantities.

Challenges & Prospects of the Euro Direct Mail Postcard
Direct Mail invitation in 2/1-color, no bleed postcard format. Client provided text only and established no design limitations.

   
Creative Development
  		 
Accounting Firm's Recruiting Brochure
Four color, full size piece to help enhance the firm's college-level recruiting activities. In addition to developing the design, Moxie Marketing LLC also produced the copy and art directed a photoshoot of firm employees at the company's downtown headquarters.
Specialty Jewelry and Gift Boutique Promotional Series
Two full-color, sixth-page size ads designed for specialty jewelry and gift boutique for Cincinnati Weddings magazine. Full-scale promotional project also included copywriting, media planning, ad placement, news release development and distribution, special event planning, photoshoot art direction and supervision, and direct mail design, copywriting and distribution management over two years.
Specialty Equestrian Tack and Feed Super Store Promotional Series Featuring Wild West Show Special Event
Full-page, black only flyer designed for in-house production to be handed out to customers at client's tack and feed store. Project also included conversion of flyer into direct mail piece, development and distribution of news release about the event, resulting in a live feed during local news channel's morning show the first day of the event.  Additional work for this client over the past three years has included news release and case study development and distribution, brochure and flyer design, photoshoot art direction and supervision, publication research and planning, in-store signage design, and trade and consumer publication advertising design.
Accounting Firm Corporate Identity
Concept and implementation of logo and supporting collateral materials to present a newly-formed Accounting firm's services and offerings. Project included corporate identity logo development, business card, letterhead, envelopes, labels, report covers and brochure, all done in two color for maximum cost effectiveness.
Orthodontist Image and Identity
Local orthodontist needed all new self-promotional literature to be distributed to local dentists for ongoing referral program. Concept achieved objective of creating warm, kid-friendly image by using orthodontist's collection of original Raggedy Ann & Andy book artwork. Project also included complete identity carry through to coordinating letterhead, envelopes, patient and insurance information sheets, note cards, and business cards.
   
Copywriting
  		 
Modern Materials Handling Magazine, November 2006 Lift Truck Attachment Basics Article
1,200-word full-length feature article for the premier trade publication covering the materials handling industry. Investigated and reviewed current developments in lift truck attachments, the industries that use them, and how they work. Conducted interviews, collected images, worked with art director to develop generic representations of each attachment in operation to better illustrate article.
Modern Materials Handling Magazine, October 2006 Industrial Packaging Supplement
3,000-word full-length feature article for the premier trade publication covering the materials handling industry. Investigated and reviewed current best practices in industrial packaging equipment and techniques as applied throughout the supply chain.
Network Optimization White Paper for Systems Integrator
5,000-word first installment of a series of four white papers developed and written for a leading material handling systems integrator. Project included extensive interviews with company representatives and research of both independent and provided sources. Client had a particularly tight time frame for turnaround, which was easily accommodated.
Customer Success Stories Case Study Series for Local Accounting Firm
Representative samples of a number of 500 word case studies developed for a local accounting firm exploring the issues faced by clients in the firm's representative niche industries, and how the firm worked to resolve those issues. This ongoing project involved extensive interviews with both company representatives and customers, as well as photoshoot coordination and supervision.
Modern Materials Handling Magazine, May 2006 The Elephant in the Warehouse Article
1,200-word full-length feature article for the premier trade publication covering the materials handling industry. Investigated and reviewed current best practices handling and storing large, bulky items for distribution, including appliances, furniture, and car bodies for example. Conducted interviews and added two mini case studies to illustrate article. Developed "Elephant" concept and worked with art director to make it gel with the article.

Modern Materials Handling Magazine, January 2004 How to Crossdock Successfully Article
1,200-word full-length feature article for the premier trade publication covering the materials handling industry. Investigated and reviewed best practices in heavily-illustrated article about the practice of crossdocking palletloads throughout the supply chain. The article was subsequently reprinted with permission and translated into Danish for the European publication DILForientering.
Modern Materials Handling Magazine, June 2003 Best Practices in Freezer Handling Article
1,200-word full-length feature article for the premier trade publication covering the materials handling industry. Investigated and reviewed best practices in automated and manual frozen food product handling.
Modern Materials Handling Magazine, May 2003 Automotive Supplement
2,500-word full-length feature article for the premier trade publication covering the materials handling industry. Included an in-depth analysis of the trends and issues faced by North American auto manufacturers, and how materials handling is helping to answer those trends and issues.
Modern Materials Handling Magazine, March 2003 Pharmaceutical Supplement
2,500-word full-length feature article with sidebar for the premier trade publication covering the materials handling industry. Included an in-depth analysis of the trends and issues in materials handling for pharmaceutical manufacturers and distributors.
Warehousing Management Magazine, November 2002 Cover Story
Feature article covering the 50 North American companies with the largest warehouse square footage. Also included comprehensive listing of top 20 largest refrigerated warehouses.
   

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